If you’ve been looking at blogger opportunities, you may well have encountered instances where a brand wants to work with blogs with a certain minimum, “Domain Authority.” If you’ve never previously encountered domain authority or been involved in SEO, you may have no idea what domain authority (DA) even is, let alone how to increase it. So this post is intended as a guide for bloggers on what domain authority is, why it matters and how you improve yours.
What is Domain Authority?
Domain Authority is a metric devised by SEO software company, Moz. Their very full and thorough explanation of what it is can be found here. But in short, DA is a score allocated to your website from 1 to 100 based on a number of factors, largely centred around links back to you site.
The figure aims to be a prediction of how you might perform in search engines.
Why does Domain Authority Matter?
Domain Authority is likelier to matter to SEO agencies or teams looking to work with you than PR or other types of marketing teams.
The reason it matters to SEOs is because sites with a higher Domain Authority are typically perceived to be higher authority in search engines too. And SEOs want links from high authority websites to improve their own visibility.
How do I improve my Domain Authority?
There isn’t one single simple way to improve Domain Authority. But if you were to focus on one are in particular, focus on building more high quality and relevant links back to your website.
Don’t just go for any links! You need links from sites relevant to yours and also sites that are high quality. It’s not simply a quantity matter.
How do I check my Domain Authority?
Visit https://moz.com/researchtools/ose/. You can see here when it was last updated and an estimated time for the next update:
It might take a few updates for your activity to be taken into account, so don’t be disheartened if you don’t see a change in the days after acquiring links.
Good luck 🙂